Chloe Hoeft’s goal is to make Notes Live a household name and to put Colorado Springs on the map as a catalyst for great live entertainment.
As director of marketing and communications for Notes Live, the hospitality and entertainment company behind Boot Barn Hall and Bourbon Brothers Smokehouse & Tavern, Hoeft is in a great position to do that.
And her employer and mentor, JW Roth, believes she can.
“She is a rock star in all she does,” Roth says. “She is relentless in her love of our community and works daily to make it better for all of us.”
Hoeft grew up in Chanhassen, Minnesota, a small town southwest of the Twin Cities.
“We didn’t have a lot of money,” she says, “so we went to all the fun things around town that were free” — street dances, outdoor concerts, lakeside events, minor league and affordable sports events.
Hoeft loved doing those things with her family and friends.
“It’s kind of what brought me to the sports and entertainment field,” she says. “I loved seeing the joy of a kid who catches the fly ball that goes over the fence. I discovered the value of creating memorable experiences … and that turned into telling the story of those kinds of experiences. I’m a passionate storyteller.”
While she was in college at St. Cloud State University, she enjoyed internships in marketing and promotion with the St. Cloud Rox baseball team and special events with the St. Paul Saints.
After she graduated with a degree in marketing, Hoeft came to Colorado Springs for her first “big girl” job, she says — special events coordinator and later special events manager for the Major League Baseball Players Alumni Association.
“I took a big leap,” she says. “It was super fun; I traveled around the United States and put on free youth baseball clinics for kids and underserved communities. They were coached by former major leaguers.”
When the pandemic hit, those in-person events came to a halt.
“I’m a passionate storyteller.”
“We started a blog and did what we could to stay active with our membership,” Hoeft says. But when she heard through a friend about an opening at Notes Live, she jumped at the chance and joined the company in April 2021.
“We went full speed ahead,” she says. “We had about three events on the calendar from April to January, and we ended the year with just over 200. We hosted everything from fundraisers to concerts to galas.”
Hoeft finds creative ways to promote events for nonprofits like Bryson’s Chase, Mt. Carmel Veterans Service Center and Folds of Honor Foundation, such as having guitars signed by big name artists for silent auctions. She also works with promoters to attract major league talent and helps regional artists to boost their brands when they book shows at Boot Barn Hall.
“In 2022, I helped raise over $140,000 for various nonprofits through the talent that was coming through the door in Colorado Springs,” she says.
She hopes to continue doing that — her job is likely to expand as Notes Live develops new venues, including The Sunset amphitheater in north Colorado Springs and several projects in other states.
“This industry really allows me to share stories that bring people closer together and promote brands and missions and get the core of the organization to the main stage,” she says.
And while working full time, she is studying to complete a master of arts degree in communication management at the University of Denver.
Hoeft has become integral to the growth of Notes Live,
“She is an instigator, dependable resource and a trusted friend,” he says.
“She is a strong mentor and brainstorming partner who isn’t afraid to speak her mind” — as a professional woman, she advocated relentlessly for a seat at the table and made sure inclusive standards were written into the company’s bylaws, he says.
“Chloe has a passion for being someone the community can lean on,” Roth says, “both professionally and personally.”